Custom T-shirts and apparel are still one of the best ways to attract notice for a new or existing business. Whether the shirt is used for purely promotional purposes or is part of a standard uniform issue, quality and price are important. On the quality front, the shirt needs to be comfortable and made from a durable fabric able to stand up to the grind of a workday or a day out. It also needs to hold a logo well without excessive fading or chipping of the logo before the shelf life of the shirt wanes. For outfitting an entire store or providing a top-shelf promo item to as many customers as possible, price is also important. Look for discounts on bulk orders and pick a streamlined shirt cut for the lowest costs possible. When price is not a primary concern, consider higher-quality fabrics for enhanced durability.